EcoBio Inc. is a sales-pitch-making game that turns daily innocent consumers into devil’s advocates. Come up with your best pitch for greenwashing a product and compete with others for the best salesperson!
EcoBio Inc. is simple to play. In each round one player act as the judge and pick one product card to be greenwashed. Other players pick one greenwashing label card from their hand that they think would make a great pitch with the product and perform the sale pitch in turn. The judge decides the winner and the game moves on to the next round with a new player as the judge.
EcoBio Inc. sets up a space where bizarre combinations of products and greenwashing labels become common. And through the act of pitching these weird combinations, players step closer to the true absurdity of greenwashing. A “Clean Coal” product with “Delivery with Eco Car” label? Sounds environmentally friendly for sure! What about “Dolphin Friendly” “Diapers”? At least less guilty feelings when bring your kids to the marine park next time.
EcoBio Inc. is a game made during NordEcoJam 2022 held at Tallinn University in Estonia and was very well received during the game jam for being hilarious to both play and watch as well as its educational value in debunking greenwashing techniques.